ARC

ARC- short for Adaptive Route Control - is a technology solution created by Kyrio, a subsidiary of CableLabs. The technology is broken down into two products, ARC Hotspot and ARC Mobile. I put together two videos, one for each branch of ARC, to explain the technologies in a digestible and entertaining way.

Roles:

Director, Writer, Camera Operator, Editor

Skills:

Creative Direction, Videography, Adobe Premiere, Adobe Illustrator, Scripting, Casting, Set Design


Process

I took these videos from concept to creation. The preliminary stages included understanding the technology, scripting the use case skits, storyboarding the narrative, and making the creative brief. I then moved into casting for both the actor roles as well as the voiceover. After we shot all the footage, I moved into editing and approvals.

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Ambivalence

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stay. (Merck Animal Health)