stay.
This brand development took a look at the rapidly expanding world of cannabis, CBD, Hemp, Concentrates, additives and its impact on health and wellness. What does it look like if the pharmaceutical giants get involved? I looked into Merck Animal Health and considered how it would enter the world of cannabis, determining how they would position themselves through a sub-brand, “stay.”
Roles:
Art Director, Writer, Designer
Skills:
Creative Direction, Adobe Illustrator, Content, Branding
Process
A big part of creating this brand was copywriting. After thorough research of Merck Animal Health and the benefits of CBD for animals/pets, I was able to develop a brand positioning statement and brand surrounding it. The final brand book involved all of the brand’s strategy including positioning, mission, audience, logos, typography, colors, and imagery.
